Melon Project
OVERVIEW
To design a logo and website for one the Datago Technology's projects Melon. Similar to DatagoTech but explores other topics not only finance but as well as entertainment, sports, etc. Melon is an online publishing, social news aggregation and discussion website. (Project is still in a prototype stage and is currently on halt, I think it's safe to say it is a concept project)
TIMELINE
October 2020 - December 2020
MY ROLE
UI/UX Designer, Logo Designer
THE TEAM
Solo designer, 1 developer and 2 data scientists
TOOLS USED
Figma, Illustrator
The Breakdown
Understanding the user Since talking with the team, they were hoping the "MILLENNIALS" and "GENERATION Z" would like the app, but especially the mainlanders. Before I even started sketching, I spent time understanding the popular apps, which are surprisingly different from the western apps.
Style Guide
The Selection Topics and Discussions are the core content of the app so I incorporated those and concluded with this. Also having some emojis for users to use in discussions. Even the team agreed with my choice.
Colors Themes
We could further incorporate the Chinese character "田" in the logo to illustrate a variety of topics with different colors in the UI design as well.
